Sierra Retail Emails

At Sierra, I worked with the creative team to create monthly marketing emails that showcased products, branding, and exciting copy to entice previous shoppers to return to the store. The emails stressed core branding ideals by utilizing Sierra’s three main typefaces, colors, and distinct photography. I was supplied with copy from the team that aligned with our brand book because of word choice and tone. I used photography from our studio and copy to create these and more retail emails for each month.